Why is cultural understanding important in business?
Mariam Elliott2025-10-14T17:00:56+10:00Look, I've been in business long enough to know that deals fall apart for the weirdest reasons. But nothing—and I mean *nothing*—kills a potential partnership faster than cultural misunderstandings. ## **The Million Dollar Handshake That Never Happened** True story. A colleague of mine lost a $2.3 million contract because he used his left hand to pass documents to a Middle Eastern client. Left hand. That's it. Deal dead. Sounds crazy? [...]