Why Cultural Awareness Matters in Business Communication
admin2024-09-11T11:38:05+10:00Understanding Cultural Awareness When you dive into the world of international business, cultural awareness can be the light at the end of the tunnel. But what exactly does it entail? At its core, cultural awareness means recognising and respecting the differences in traditions, values, and customs that influence how people communicate and conduct business. It's much like learning a new language – the nuances, the idioms, the social cues – [...]